Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Kristina Auxtova, Mary Brennan

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventBritish Academy of Management (BAM) Workshop: Making people feel bad: What is the role of negative appeals in marketing? - London, United Kingdom
Duration: 4 Apr 2017 → …


WorkshopBritish Academy of Management (BAM) Workshop
Country/TerritoryUnited Kingdom
Period4/04/17 → …

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