Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Kristina Auxtova; Mary Brennan

Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Kristina Auxtova, Mary Brennan

University of Dundee School of Business

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2017
Event	British Academy of Management (BAM) Workshop: Making people feel bad: What is the role of negative appeals in marketing? - London, United Kingdom Duration: 4 Apr 2017 → …

Workshop

Workshop	British Academy of Management (BAM) Workshop
Country/Territory	United Kingdom
City	London
Period	4/04/17 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@conference{d6def6b3b55c46f89ad190da536d34a8,

title = "Beyond Feeling Bad: When Consumers Complain about Offensive Advertising",

author = "Kristina Auxtova and Mary Brennan",

year = "2017",

language = "English",

note = "British Academy of Management (BAM) Workshop : Making people feel bad: What is the role of negative appeals in marketing? ; Conference date: 04-04-2017",

}

Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Workshop

UN SDGs

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Cite this