Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Kristina Auxtova, Mary Brennan

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    EventBritish Academy of Management (BAM) Workshop: Making people feel bad: What is the role of negative appeals in marketing? - London, United Kingdom
    Duration: 4 Apr 2017 → …

    Workshop

    WorkshopBritish Academy of Management (BAM) Workshop
    Country/TerritoryUnited Kingdom
    CityLondon
    Period4/04/17 → …

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