Brand building and structural change in the Scotch whisky industry

Stephen Jones

    Research output: Working paperDiscussion paper

    2212 Downloads (Pure)
    Original languageEnglish
    PublisherUniversity of Dundee
    Publication statusPublished - 2002

    Publication series

    NameDundee Discussion Papers in Economics
    PublisherUniversity of Dundee
    No.133
    ISSN (Print)1473-236X

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