Brand building and structural change in the Scotch whisky industry

Stephen Jones

doi:10.1080/713999319

Brand building and structural change in the Scotch whisky industry

Stephen Jones

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	72-89
Journal	Business History
Volume	45
Issue number	3
DOIs	https://doi.org/10.1080/713999319
Publication status	Published - Jul 2003

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10.1080/713999319

13 Citations
1 Discussion paper

Dundee Discussion Papers in Economics 133: Brand building and structural change in the Scotch whisky industry
Jones, S., 2002, University of Dundee, (Dundee Discussion Papers in Economics; no. 133).
Research output: Working paper/Preprint › Discussion paper

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Cite this

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Brand building and structural change in the Scotch whisky industry

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Research output

Dundee Discussion Papers in Economics 133: Brand building and structural change in the Scotch whisky industry

Cite this