Business strategy & management of risks and challenges

Evangelia Fragouli, Z. Nikolaidou

    Research output: Chapter in Book/Report/Conference proceedingConference contribution


    Globalization created new opportunities and companies from developed countries expand to emerging markets to increase their revenues and their market share. The present study reviews the factors that have to be considered when companies expand to emerging markets, the practices that are followed in order possible risks to be mitigated, the policies that should be applied in order challenges and opportunities that arise from this expansion to be managed effectively. The study shows that even the largest and most well-known enterprises, should take into account and adapt to the specific environment of each country in order to have a successful presence. The study identifies risks and challenges companies face when expand abroad and presents strategies these to be addressed effectively. It concludes emphasizing on the importance of incorporation of risk management policies into the corporate management policy before and during the entrance to new markets.
    Original languageEnglish
    Title of host publication3rd International Open Conference on Business & Public Administration 2016
    Subtitle of host publicationConference Proceedings
    EditorsDimitrios A. Giannias, Eleni Sfakianaki
    Place of PublicationGreece
    PublisherHellenic Open University
    Number of pages16
    ISBN (Electronic)9789605389901
    Publication statusPublished - 6 Apr 2016


    • risks
    • challenges
    • strategy
    • expansion
    • risk management


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