Globalization created new opportunities and companies from developed countries expand to emerging markets to increase their revenues and their market share. The present study reviews the factors that have to be considered when companies expand to emerging markets, the practices that are followed in order possible risks to be mitigated, the policies that should be applied in order challenges and opportunities that arise from this expansion to be managed effectively. The study shows that even the largest and most well-known enterprises, should take into account and adapt to the specific environment of each country in order to have a successful presence. The study identifies risks and challenges companies face when expand abroad and presents strategies these to be addressed effectively. It concludes emphasizing on the importance of incorporation of risk management policies into the corporate management policy before and during the entrance to new markets.
|Title of host publication||3rd International Open Conference on Business & Public Administration 2016|
|Subtitle of host publication||Conference Proceedings|
|Editors||Dimitrios A. Giannias, Eleni Sfakianaki|
|Place of Publication||Greece|
|Publisher||Hellenic Open University|
|Number of pages||16|
|Publication status||Published - 6 Apr 2016|
- risk management
Fragouli, E., & Nikolaidou, Z. (2016). Business strategy & management of risks and challenges. In D. A. Giannias, & E. Sfakianaki (Eds.), 3rd International Open Conference on Business & Public Administration 2016: Conference Proceedings (pp. 103-118). Hellenic Open University.