Can Shocking Advertising Improve Charity Engagement? A Cross-Cultural Study on Controversial Charity Advertisements

Kristina Auxtova, Andreas Munzel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

228 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Can Shocking Advertising Improve Charity Engagement? A Cross-Cultural Study on Controversial Charity Advertisements'. Together they form a unique fingerprint.

Business & Economics