Fingerprint
Dive into the research topics of 'Can Shocking Advertising Improve Charity Engagement? A Cross-Cultural Study on Controversial Charity Advertisements'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Can Shocking Advertising Improve Charity Engagement? A Cross-Cultural Study on Controversial Charity Advertisements
Kristina Auxtova, Andreas Munzel
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
275
Downloads
(Pure)