Keyphrases
Healthcare
100%
Service Innovation
100%
Service Flexibility
100%
Service Climate
100%
Marketing Innovation
100%
Cause-related Marketing
100%
Marketing Capabilities
88%
Healthcare Professionals
22%
Health Care Markets
22%
Marketing Services
22%
Design Methodology
11%
Subject-specific
11%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
11%
Integrative Framework
11%
Quantitative Survey
11%
Healthcare Sector
11%
Innovation Services
11%
Indian Healthcare
11%
Resource-based View
11%
Customer Perspective
11%
Mediating Mechanism
11%
Higher-order Factors
11%
Dynamic Capabilities Perspective
11%
Social Sciences
Service Innovation
100%
Emerging Country
100%
Cause Related Marketing
100%
Case Study
11%
Indians
11%
Emerging Market
11%
Resource Based View
11%
Dynamic Capability
11%
Economics, Econometrics and Finance
Service Innovation
100%
Emerging Country
100%
Emerging Economies
20%
Resource-Based View
20%
Dynamic Capabilities
20%