Celebrity, convergence and transformation

Douglas Brownlie, Paul Hewer, Finola Kerrigan

    Research output: Contribution to journalEditorialpeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)453-460
    Number of pages8
    JournalJournal of Marketing Management
    Volume31
    Issue number5-6
    DOIs
    Publication statusPublished - 24 Mar 2015

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