Celebrity, convergence and transformation

Douglas Brownlie; Paul Hewer; Finola Kerrigan

doi:10.1080/0267257X.2014.1001672

Celebrity, convergence and transformation

Douglas Brownlie, Paul Hewer, Finola Kerrigan

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	453-460
Number of pages	8
Journal	Journal of Marketing Management
Volume	31
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2014.1001672
Publication status	Published - 24 Mar 2015

ASJC Scopus subject areas

Marketing
Strategy and Management

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10.1080/0267257X.2014.1001672

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title = "Celebrity, convergence and transformation",

author = "Douglas Brownlie and Paul Hewer and Finola Kerrigan",

year = "2015",

month = mar,

day = "24",

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journal = "Journal of Marketing Management",

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}

TY - JOUR

T1 - Celebrity, convergence and transformation

AU - Brownlie, Douglas

AU - Hewer, Paul

AU - Kerrigan, Finola

PY - 2015/3/24

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M3 - Editorial

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SP - 453

EP - 460

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5-6

ER -

Celebrity, convergence and transformation

ASJC Scopus subject areas

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