Celebrity, convergence and transformation

Douglas Brownlie; Paul Hewer; Finola Kerrigan

doi:10.1080/0267257X.2014.1001672

Celebrity, convergence and transformation

Douglas Brownlie
, Paul Hewer
, Finola Kerrigan

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	453-460
Number of pages	8
Journal	Journal of Marketing Management
Volume	31
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2014.1001672
Publication status	Published - 24 Mar 2015

ASJC Scopus subject areas

Marketing
Strategy and Management

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10.1080/0267257X.2014.1001672

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@article{4303255b60c14bf5b4a97f10d7d1b278,

title = "Celebrity, convergence and transformation",

author = "Douglas Brownlie and Paul Hewer and Finola Kerrigan",

year = "2015",

month = mar,

day = "24",

doi = "10.1080/0267257X.2014.1001672",

language = "English",

volume = "31",

pages = "453--460",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "5-6",

}

TY - JOUR

T1 - Celebrity, convergence and transformation

AU - Brownlie, Douglas

AU - Hewer, Paul

AU - Kerrigan, Finola

PY - 2015/3/24

Y1 - 2015/3/24

UR - https://www.scopus.com/pages/publications/84928656618

U2 - 10.1080/0267257X.2014.1001672

DO - 10.1080/0267257X.2014.1001672

M3 - Editorial

AN - SCOPUS:84928656618

SN - 0267-257X

VL - 31

SP - 453

EP - 460

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5-6

ER -

Celebrity, convergence and transformation

ASJC Scopus subject areas

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