Capital thrives on chaos and the ‘libidinization’ of value. Its ceaseless self-reinvention is systemically violent; it grinds habit, destroys existential territories and deracinates stability. The working of capital is like that of a RIP [radically invasive projectile] bullet. Small, compact and elegantly shaped, a RIP doesn’t just penetrate the body. It triggers a series of explosions yet cannot be removed from the body without dismembering it. The aesthetic and affective tools of late capitalism – easification, gamification and that forever-out-of-reach-remaining ‘final gratification’ or ‘added value’, which, after a century of advertising, is experienced as deserved in all spheres of life: wealth, talent, even looks – are similarly smooth yet deadly. Agent-lessly, they produce automated misery.
|Publication status||Published - 18 Oct 2018|
Lushetich, N. (2018). Chained to the Digital Camp: review essay of Byung Chul Han’s Psychopolitics: Neoliberalism and New Technologies of Power. Media Theory, October 2018. http://mediatheoryjournal.org/review-natasha-lushetich-on-psychopolitics-neoliberalism-and-new-technologies-of-power-by-byung-chul-han/