Abstract
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Number of pages | 239 |
| ISBN (Electronic) | B004V2OV76 |
| ISBN (Print) | 978-0-230-24185-5 |
| Publication status | Published - 2011 |
Keywords
- City branding