City Branding: Theory and Cases

Keith Dinnie (Editor)

    Research output: Book/ReportBook

    Abstract

    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

    Original languageEnglish
    Place of PublicationLondon
    PublisherPalgrave Macmillan
    Number of pages239
    ISBN (Electronic)B004V2OV76
    ISBN (Print)978-0-230-24185-5
    Publication statusPublished - 2011

    Keywords

    • City branding

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