Committed to conservation: Tourism in developed and developing contexts

Renzo Cordina, Martin Gannon, Babak Taheri (Lead / Corresponding author), Sean Lochrie, Fevzi Okumus

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
15 Downloads (Pure)


This study investigates differences in tourists' conservation commitment at developed and developing heritage sites. It examines relationships between conservation commitment and related concepts: cultural motivation, place attachment, and participation. Data was collected from two troglodyte heritage sites: Kandovan, Iran (developing) and Cappadocia, Turkey (developed). Five hundred eighteen survey responses were collected at Kandovan and 627 at Cappadocia. Partial least squares structural equation modeling was employed to perform analysis. Multigroup analysis findings indicate that direct relationships among conservation commitment, cultural motivation, place attachment, and participation were significantly higher in the developing context; encouraging industry managers to use participative feedback to stimulate conservation commitment.

Original languageEnglish
Article number323-336
Pages (from-to)323-336
Number of pages14
JournalInternational Journal of Tourism Research
Issue number2
Early online date25 Nov 2021
Publication statusPublished - Mar 2022


  • cultural motivation
  • place attachment
  • participation
  • conservation commitment
  • developed and developing heritage sites

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Nature and Landscape Conservation
  • Transportation
  • Tourism, Leisure and Hospitality Management


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