Abstract
| Original language | English |
|---|---|
| Journal | Science Journal of Business Management |
| Publication status | Published - Mar 2012 |
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Keywords
- competitive
- intelligence
- pharmaceutical
- industry
- financial
Cite this
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Competitive intelligence : concept, context and a case of its application. / Tsokanas, Nikolaos; Fragouli, Evangelia.
In: Science Journal of Business Management, 03.2012.Research output: Contribution to journal › Article
TY - JOUR
T1 - Competitive intelligence
T2 - concept, context and a case of its application
AU - Tsokanas, Nikolaos
AU - Fragouli, Evangelia
PY - 2012/3
Y1 - 2012/3
N2 - This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.
AB - This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.
KW - competitive
KW - intelligence
KW - pharmaceutical
KW - industry
KW - financial
M3 - Article
JO - Science Journal of Business Management
JF - Science Journal of Business Management
SN - 2276-6316
ER -