Competitive intelligence: concept, context and a case of its application

Nikolaos Tsokanas, Evangelia Fragouli

    Research output: Contribution to journalArticle

    Abstract

    This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.
    Original languageEnglish
    JournalScience Journal of Business Management
    Publication statusPublished - Mar 2012

    Keywords

    • competitive
    • intelligence
    • pharmaceutical
    • industry
    • financial

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