Competitive Marketing Planning and Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Fundamentals of Marketing
Editors	Geraldine McKay, Paul Hopkinson, Lai Hong Ng
Publisher	Goodfellow Publishers
Chapter	10
ISBN (Electronic)	9781910158999
ISBN (Print)	9781910158975, 9781910158982
Publication status	Published - Mar 2018

Name	Global Marketing Series
Publisher	Goodfellow Publishers Limited

Cite this

@inbook{59641055c21641d5b6d77feb731ba254,

title = "Competitive Marketing Planning and Strategy",

author = "Alastair Watson",

year = "2018",

month = mar,

language = "English",

isbn = "9781910158975",

series = "Global Marketing Series",

publisher = "Goodfellow Publishers",

editor = "Geraldine McKay and Hopkinson, {Paul } and Ng, {Lai Hong}",

booktitle = "Fundamentals of Marketing",

address = "United Kingdom",

}

TY - CHAP

T1 - Competitive Marketing Planning and Strategy

AU - Watson, Alastair

PY - 2018/3

Y1 - 2018/3

UR - https://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=378

M3 - Chapter (peer-reviewed)

SN - 9781910158975

SN - 9781910158982

T3 - Global Marketing Series

BT - Fundamentals of Marketing

A2 - McKay, Geraldine

A2 - Hopkinson, Paul

A2 - Ng, Lai Hong

PB - Goodfellow Publishers

ER -