Conclusion: new directions in political marketing practice, political marketing and democracy, and future trends

Jennifer Lees-Marshment

doi:10.4324/9780203349908-39

Conclusion: new directions in political marketing practice, political marketing and democracy, and future trends

Jennifer Lees-Marshment

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

4 Citations (Scopus)

Abstract

This chapter will draw together main findings from this Handbook. Drawing on the material presented in each chapter, it will set out new directions in political marketing practice, discuss political marketing and democracy, and outline future trends in political marketing research and practice.

Original language	English
Title of host publication	Routledge Handbook of Political Marketing
Editors	Jennifer Lees-Marshment
Place of Publication	London
Publisher	Routledge
Chapter	28
Pages	366-386
Number of pages	21
Edition	1
ISBN (Electronic)	9781136597442, 9780203349908
ISBN (Print)	9780415579933
DOIs	https://doi.org/10.4324/9780203349908-39
Publication status	Published - 2011

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Social Sciences

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10.4324/9780203349908-39

Cite this

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Conclusion: new directions in political marketing practice, political marketing and democracy, and future trends

Abstract

ASJC Scopus subject areas

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Routledge Handbook of Political Marketing

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