Conclusion: new directions in political marketing practice, political marketing and democracy, and future trends

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

4 Citations (Scopus)

Abstract

This chapter will draw together main findings from this Handbook. Drawing on the material presented in each chapter, it will set out new directions in political marketing practice, discuss political marketing and democracy, and outline future trends in political marketing research and practice.

Original languageEnglish
Title of host publicationRoutledge Handbook of Political Marketing
EditorsJennifer Lees-Marshment
Place of PublicationLondon
PublisherRoutledge
Chapter28
Pages366-386
Number of pages21
Edition1
ISBN (Electronic)9781136597442, 9780203349908
ISBN (Print)9780415579933
DOIs
Publication statusPublished - 2011

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Social Sciences

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