Abstract
This paper discusses inequality of health attention and describes how social marketers can address it. First, the concept of health attention is defined and it is argued that dementia provides a significant example of inequality of health attention. Then, Bourdieu’s concept of symbolic capital is employed to explain the specific type of inequality of health attention to which dementia is subject. Finally, it is argued that health branding is a promising tool to improve the symbolic capital associated with particular diseases in order to alleviate inequalities of health attention.
| Original language | English |
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| Title of host publication | World Social Marketing Conference 2013: Abstracts Book |
| Publisher | World Social Marketing |
| Publication status | Published - Apr 2013 |
| Event | 3rd World Social Marketing Conference 2013 - Toronto, Canada Duration: 21 Apr 2013 → 23 Apr 2013 Conference number: 3rd http://2013.wsmconference.co.uk/ |
Conference
| Conference | 3rd World Social Marketing Conference 2013 |
|---|---|
| Country/Territory | Canada |
| City | Toronto |
| Period | 21/04/13 → 23/04/13 |
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