Corporate Identity and Corporate Communications: The Antidote to Merger Madness

John M T Balmer, Keith Dinnie

    Research output: Contribution to journalArticle

    47 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)182-192
    Number of pages11
    JournalCorporate Communications
    Volume4
    Issue number4
    DOIs
    Publication statusPublished - 1999

    Keywords

    • Corporate identity, Corporate communications, Mergers

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