Corporate propaganda: its implications for accounting and accountability

    Research output: Contribution to journalArticle

    47 Citations (Scopus)

    Abstract

    This paper examines the nature of propaganda and its use by corporations, particularly in the USA, over a period of nearly 100 years. It emphasises the invisibility of much of this activity and propaganda’s importance for shaping acquiescence in corporate hegemony. The role played by corporate propaganda in the development of different forms of capitalism is addressed. The inculcation of accounting and finance students with values that serve corporate interests is considered: in this context propaganda is inferred in both the longstanding misrepresentation of Adam Smith, and the sustained illusion of competitive “free markets”. The role and language of the business media as a form of propaganda is considered, particularly regarding colonisation of social market economies by Anglo-Saxon capitalism, which takes as incontestable the maximisation of shareholder value as the proper and necessary aim of corporate activity. It is argued that corporate propaganda has contributed to the accounting measure of business success being justified as an end in itself at the explicit expense of wider societal considerations.
    Original languageEnglish
    Pages (from-to)853-886
    Number of pages34
    JournalAccounting, Auditing & Accountability Journal
    Volume16
    Issue number5
    DOIs
    Publication statusPublished - 2003

    Keywords

    • Propaganda
    • Shareholder value analysis
    • Social market economy

    Fingerprint Dive into the research topics of 'Corporate propaganda: its implications for accounting and accountability'. Together they form a unique fingerprint.

  • Cite this