Corporate reputation: managing opportunities and threats

Cary L. Cooper; Ronald J. Burke; Graeme Martin

Corporate reputation: managing opportunities and threats

Cary L. Cooper, Ronald J. Burke (Editor), Graeme Martin (Editor)

Research output: Book/Report › Other report

Abstract

This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.

Original language	English
Place of Publication	London
Publisher	Ashgate
Number of pages	338
ISBN (Electronic)	9786613090300
ISBN (Print)	9780566092053
Publication status	Published - 2011

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title = "Corporate reputation: managing opportunities and threats",

abstract = "This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.",

author = "Cooper, {Cary L.}",

editor = "Burke, {Ronald J.} and Graeme Martin",

year = "2011",

language = "English",

isbn = "9780566092053 ",

publisher = "Ashgate",

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T2 - managing opportunities and threats

AU - Cooper, Cary L.

A2 - Burke, Ronald J.

A2 - Martin, Graeme

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N2 - This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.

AB - This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.

M3 - Other report

SN - 9780566092053

BT - Corporate reputation

PB - Ashgate

CY - London

ER -

Corporate reputation: managing opportunities and threats

Abstract

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