Corporate reputation: managing opportunities and threats

Cary L. Cooper, Ronald J. Burke (Editor), Graeme Martin (Editor)

    Research output: Book/ReportOther report

    Abstract

    This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.
    Original languageEnglish
    Place of PublicationLondon
    PublisherAshgate
    Number of pages338
    ISBN (Electronic)9786613090300
    ISBN (Print)9780566092053
    Publication statusPublished - 2011

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