Country-of-Origin 1965-2004: A Literature Review

Keith Dinnie (Lead / Corresponding author)

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)165-213
    Number of pages49
    JournalJournal of Customer Behaviour
    Volume3
    Issue number2
    DOIs
    Publication statusPublished - 1 Jul 2004

    Keywords

    • Country of origin, Literature review

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