Creating positive emotional customer experience in luxury hotels

Szu-Hsin Wu, Yuhui Gao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationSERVSIG CONFERENCE PROCEEDINGS 2018 PARIS
    Subtitle of host publicationOpportunities for Services in a Challenging World
    Pages72-75
    ISBN (Electronic)9782951660632
    Publication statusPublished - 2018
    EventAmerican Marketing Association Service Special Interest Group - IÉSEG School of Management, Paris, France
    Duration: 14 Jun 201816 Jun 2018

    Conference

    ConferenceAmerican Marketing Association Service Special Interest Group
    Abbreviated titleSERVSIG
    Country/TerritoryFrance
    CityParis
    Period14/06/1816/06/18

    Keywords

    • Customer emotional experience
    • luxury hotel
    • co-creation
    • Appraisal

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