Creating positive emotional customer experience in luxury hotels

Szu-Hsin Wu, Yuhui Gao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationSERVSIG CONFERENCE PROCEEDINGS 2018 PARIS
Subtitle of host publicationOpportunities for Services in a Challenging World
Pages72-75
ISBN (Electronic)9782951660632
Publication statusPublished - 2018
EventAmerican Marketing Association Service Special Interest Group - IÉSEG School of Management, Paris, France
Duration: 14 Jun 201816 Jun 2018

Conference

ConferenceAmerican Marketing Association Service Special Interest Group
Abbreviated titleSERVSIG
Country/TerritoryFrance
CityParis
Period14/06/1816/06/18

Keywords

  • Customer emotional experience
  • luxury hotel
  • co-creation
  • Appraisal

Cite this