Cultural intermediaries in place branding: who are they and how do they construct legitimacy for their work and for themselves?

Giannina Warren (Lead / Corresponding author), Keith Dinnie

    Research output: Contribution to journalArticlepeer-review

    33 Citations (Scopus)

    Abstract

    This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in urban governance. However, little attention has been paid to the dispositions and occupational resources drawn upon by the promotional actors responsible for the design and implementation of place brand strategies. This article extends Bourdieu?s notion of cultural intermediaries to the field of place branding by analysing the promotional actors engaged in it. Through in-depth interviews with 16 professionals in Toronto, Canada, this paper employs a case study approach to identify the habitus, forms of social and cultural capital and field adaptation utilised by various promotional actors to not only construct legitimacy for their work for the city they represent, but also for themselves.
    Original languageEnglish
    Pages (from-to)302-314
    Number of pages13
    JournalTourism Management
    Volume66
    Early online date22 Dec 2017
    DOIs
    Publication statusPublished - 1 Jun 2018

    Keywords

    • Place branding
    • Promotional actors
    • Cultural intermediaries
    • Bourdieu
    • Toronto

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