Design in Action: Knowledge Exchange, Design as a Strategy for business development and growth

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    Abstract

    Design in Action, a £4,000,000 funded Arts and Humanities research council supported project, is seeking to understand how businesses can develop their knowledge and use of design using it as a strategic tool. Design in Action has evolved a model for engagement with a number of key sectors, ICT, Rural Economies, Wellbeing, Food, Sport, identified by the Scottish Government as having the potential for growth. Design in Action will deliver a model for innovation at the front end of the pipeline, so that it compliments the existing business support services available for development.
    Original languageEnglish
    Number of pages10
    Publication statusPublished - 5 Oct 2012

    Keywords

    • Design
    • Design as a strategy
    • SME's
    • V & A Dundee
    • V&A at Dundee

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