Design-led brand management: a new territory

Catarina Lelis; Beatriz Itzel Cruz-Megchun; Yujia Huang

doi:10.4337/9781803925516.00009

Design-led brand management: a new territory

Catarina Lelis, Beatriz Itzel Cruz-Megchun, Yujia Huang

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	A Research Agenda for Brand Management in a New Era of Consumerism
Editors	Ceridwyn King, Enrique M. Murillo
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Chapter	1
Pages	17-34
Number of pages	18
ISBN (Electronic)	9781803925516
ISBN (Print)	9781803925509
DOIs	https://doi.org/10.4337/9781803925516.00009
Publication status	Published - 15 Sept 2023

Publication series

Name	Elgar Research Agendas
Publisher	Edward Elgar Publishing Limited

Keywords

Brand Design
Human-centred design
Brand Interactions
Design Thinking
Brand Core
Brand Identity

ASJC Scopus subject areas

General Business,Management and Accounting
General Arts and Humanities

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4337/9781803925516.00009

Cite this

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title = "Design-led brand management: a new territory",

keywords = "Brand Design, Human-centred design, Brand Interactions, Design Thinking, Brand Core, Brand Identity",

author = "Catarina Lelis and Cruz-Megchun, {Beatriz Itzel} and Yujia Huang",

year = "2023",

month = sep,

day = "15",

doi = "10.4337/9781803925516.00009",

language = "English",

isbn = "9781803925509",

series = "Elgar Research Agendas",

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editor = "Ceridwyn King and Murillo, {Enrique M.}",

booktitle = "A Research Agenda for Brand Management in a New Era of Consumerism",

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Design-led brand management: a new territory. / Lelis, Catarina; Cruz-Megchun, Beatriz Itzel; Huang, Yujia.
A Research Agenda for Brand Management in a New Era of Consumerism. ed. / Ceridwyn King; Enrique M. Murillo. Cheltenham: Edward Elgar Publishing, 2023. p. 17-34 (Elgar Research Agendas).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Design-led brand management

T2 - a new territory

AU - Lelis, Catarina

AU - Cruz-Megchun, Beatriz Itzel

AU - Huang, Yujia

PY - 2023/9/15

Y1 - 2023/9/15

KW - Brand Design

KW - Human-centred design

KW - Brand Interactions

KW - Design Thinking

KW - Brand Core

KW - Brand Identity

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U2 - 10.4337/9781803925516.00009

DO - 10.4337/9781803925516.00009

M3 - Chapter (peer-reviewed)

SN - 9781803925509

T3 - Elgar Research Agendas

SP - 17

EP - 34

BT - A Research Agenda for Brand Management in a New Era of Consumerism

A2 - King, Ceridwyn

A2 - Murillo, Enrique M.

PB - Edward Elgar Publishing

CY - Cheltenham

ER -

Design-led brand management: a new territory

Publication series

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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Cite this