This paper provides a reflective and discursive overview of ‘Design for Business’ - a program uniquely positioned within V&A Dundee, a Design Museum – as a beacon for design-led business innovation. The paper is divided into two parts; the first contextualises the programme by providing an insight into the journey of codesigning, developing and piloting content within the national business community. The second section focuses on two case studies, one of a city council and the other of a small business, to demonstrate how their experience has impacted implementation of Design Thinking for Progress. The research expands upon these insights to conclude with five emerging design principles for Design for Business and makes recommendations for how they will be explored to help shape business, industry, and the public sector for positive social and economic outcomes in the future.
|Number of pages
|Published - 9 Apr 2019
|13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom
Duration: 10 Apr 2019 → 12 Apr 2019
Conference number: 13
|13th International Conference of the European Academy of Design
|10/04/19 → 12/04/19