Design Thinking for Progress: Initial insights from an evolving design-led business support programme for Scotland

Jennifer Ballie (Lead / Corresponding author)

    Research output: Contribution to conferencePaper

    Abstract

    This paper provides a reflective and discursive overview of ‘Design for Business’ - a program uniquely positioned within V&A Dundee, a Design Museum – as a beacon for design-led business innovation. The paper is divided into two parts; the first contextualises the programme by providing an insight into the journey of codesigning, developing and piloting content within the national business community. The second section focuses on two case studies, one of a city council and the other of a small business, to demonstrate how their experience has impacted implementation of Design Thinking for Progress. The research expands upon these insights to conclude with five emerging design principles for Design for Business and makes recommendations for how they will be explored to help shape business, industry, and the public sector for positive social and economic outcomes in the future.
    Original languageEnglish
    Number of pages14
    Publication statusPublished - 9 Apr 2019
    Event13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom
    Duration: 10 Apr 201912 Apr 2019
    Conference number: 13
    https://ead2019dundee.com/

    Conference

    Conference13th International Conference of the European Academy of Design
    Abbreviated titleEAD Conference
    CountryUnited Kingdom
    CityDundee
    Period10/04/1912/04/19
    Internet address

    Keywords

    • DESIGN
    • innovation
    • Business

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  • Cite this

    Ballie, J. (2019). Design Thinking for Progress: Initial insights from an evolving design-led business support programme for Scotland. Paper presented at 13th International Conference of the European Academy of Design, Dundee, United Kingdom.