Developing the handicraft sector in South Africa: The role of policy

This chapter considers the role of policy and associated interventions in relation to crafts entrepreneurs and how this can add value to the development of their activities in rural South Africa. It investigates two main research areas and their interconnections: on one side the business motivation driving the craft entrepreneurs and the business model adopted; on the other, the role that support and policy play or can play in the development of the sector. The chapter defines handicraft and its production ecosystem, referring specifically to the South African literature and context. It explores business models and the role of retail in supporting the economic viability of handicraft. The chapter focuses on business motivations and orientations and discusses the challenges faced. It examines the role of policy in the sector and the way a better knowledge of business practices and the ecosystem can help shape future developments.