Digital channels and technologies for commercial diplomacy: Conceptualisation and future research propositions

Efe Sevin, Keith Dinnie

    Research output: Contribution to journalArticlepeer-review

    Abstract

    In this article, we provide a conceptual framework for the practice and study of commercial diplomacy in the light of two developments in the field of diplomacy. The first development in the field is related to the relative popularity of two new terms in diplomatic practice: public diplomacy and nation branding. The second development is the role of information and communication technologies (ICTs). Our main objective is to clear the conceptual ambiguity by demonstrating the role of commercial diplomacy in the larger framework of diplomatic practices and the interdependence of commercial diplomacy, nation branding, and public diplomacy specifically in the age of digital communications. With our model, we hope to bridge the gaps between different practices, concepts, and fields of studies.
    Original languageEnglish
    Pages (from-to)266-277
    Number of pages12
    JournalInternational Journal of Diplomacy and Economy
    Volume2
    Issue number4
    DOIs
    Publication statusPublished - 2015

    Keywords

    • Commercial diplomacy
    • public diplomacy
    • nation branding
    • digital communications
    • social media
    • internet
    • digital channels
    • digital technologies
    • ICT

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