Digital identity management and place perception

Keith Dinnie; Jose Filipe Torres

Digital identity management and place perception

Keith Dinnie
, Jose Filipe Torres

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter explores the challenge of managing place perception in the digital age through the lens of the Digital Identity concept (Bloom Consulting, 2020). The Digital Identity concept focuses on the need for places to strategically manage the information which appears in online searches that can influence place perception. A place’s reputation can be damaged if the top search results about the place are dominated by negative information or comment; dominant third-party narratives may need to be addressed if they perpetuate negative stereotypes about a place and thus prevent a more balanced and holistic image of the place to be formed. To this end, we develop an integrative framework that illustrates the influence of first-party content and third-party content on Digital Identity, thereby enabling places to better manage their Digital Identity.

Original language	English
Title of host publication	Digital Technologies and Place Marketing
Subtitle of host publication	The Future of Urban and Tourism Management
Editors	Luzia Amorim, Luis Miguel Constantino Vaz, Bruno Miguel Barboso de Sousa, Cristina Estevao
Publisher	Routledge
ISBN (Print)	9781041210412
Publication status	Accepted/In press - 3 Mar 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Place branding
place perception
digital identity

ASJC Scopus subject areas

Business, Management and Accounting(all)

Cite this

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title = "Digital identity management and place perception",

abstract = "This chapter explores the challenge of managing place perception in the digital age through the lens of the Digital Identity concept (Bloom Consulting, 2020). The Digital Identity concept focuses on the need for places to strategically manage the information which appears in online searches that can influence place perception. A place{\textquoteright}s reputation can be damaged if the top search results about the place are dominated by negative information or comment; dominant third-party narratives may need to be addressed if they perpetuate negative stereotypes about a place and thus prevent a more balanced and holistic image of the place to be formed. To this end, we develop an integrative framework that illustrates the influence of first-party content and third-party content on Digital Identity, thereby enabling places to better manage their Digital Identity.",

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editor = "Luzia Amorim and Vaz, \{Luis Miguel Constantino\} and \{de Sousa\}, \{Bruno Miguel Barboso\} and Cristina Estevao",

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Digital identity management and place perception. / Dinnie, Keith; Torres, Jose Filipe.
Digital Technologies and Place Marketing : The Future of Urban and Tourism Management. ed. / Luzia Amorim; Luis Miguel Constantino Vaz; Bruno Miguel Barboso de Sousa; Cristina Estevao. Routledge, 2026.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Digital identity management and place perception

AU - Dinnie, Keith

AU - Torres, Jose Filipe

PY - 2026/3/3

Y1 - 2026/3/3

N2 - This chapter explores the challenge of managing place perception in the digital age through the lens of the Digital Identity concept (Bloom Consulting, 2020). The Digital Identity concept focuses on the need for places to strategically manage the information which appears in online searches that can influence place perception. A place’s reputation can be damaged if the top search results about the place are dominated by negative information or comment; dominant third-party narratives may need to be addressed if they perpetuate negative stereotypes about a place and thus prevent a more balanced and holistic image of the place to be formed. To this end, we develop an integrative framework that illustrates the influence of first-party content and third-party content on Digital Identity, thereby enabling places to better manage their Digital Identity.

AB - This chapter explores the challenge of managing place perception in the digital age through the lens of the Digital Identity concept (Bloom Consulting, 2020). The Digital Identity concept focuses on the need for places to strategically manage the information which appears in online searches that can influence place perception. A place’s reputation can be damaged if the top search results about the place are dominated by negative information or comment; dominant third-party narratives may need to be addressed if they perpetuate negative stereotypes about a place and thus prevent a more balanced and holistic image of the place to be formed. To this end, we develop an integrative framework that illustrates the influence of first-party content and third-party content on Digital Identity, thereby enabling places to better manage their Digital Identity.

KW - Place branding

KW - place perception

KW - digital identity

M3 - Chapter (peer-reviewed)

SN - 9781041210412

BT - Digital Technologies and Place Marketing

A2 - Amorim, Luzia

A2 - Vaz, Luis Miguel Constantino

A2 - de Sousa, Bruno Miguel Barboso

A2 - Estevao, Cristina

PB - Routledge

ER -

Digital identity management and place perception

Abstract

UN SDGs

Keywords

ASJC Scopus subject areas

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