In 2005, USA, UK, Germany, France and Australia were the major host countries in transnational education market (OECD, 2007, p. 304). However, due to China’s plan of action and strategies, China emerged as one of the top host destinations as it ranked fifth in the world in 2007 which as a result have decremented the share of international students absorbed by the competitor countries posing a threat to their share in transnational education market. In accordance to this, the objective of this thesis is todefine the critical determinants that is causing the shift of international student mobility(ISM) towards China. This change to study in detail is interesting because it encompasses the critical marketing strategies that China adopted to cause the shift of ISM towards them. The literature review and analysis suggests that factors causing international student mobility towards China is the booming economy of Asia and policies of China.
|Name||Dundee Discussion Papers in Economics|
- International student mobility
- International education
- China education
- Transnational education
- Education policies