Abstract
In 2005, USA, UK, Germany, France and Australia were the major host countries in transnational education market (OECD, 2007, p. 304). However, due to China’s plan of action and strategies, China emerged as one of the top host destinations as it ranked fifth in the world in 2007 which as a result have decremented the share of international students absorbed by the competitor countries posing a threat to their share in transnational education market. In accordance to this, the objective of this thesis is todefine the critical determinants that is causing the shift of international student mobility(ISM) towards China. This change to study in detail is interesting because it encompasses the critical marketing strategies that China adopted to cause the shift of ISM towards them. The literature review and analysis suggests that factors causing international student mobility towards China is the booming economy of Asia and policies of China.
| Original language | English |
|---|---|
| Place of Publication | Dundee |
| Publisher | University of Dundee, Department of Economic Studies |
| Pages | 1-19 |
| Number of pages | 19 |
| Volume | 297 |
| Publication status | Published - Nov 2016 |
Publication series
| Name | Dundee Discussion Papers in Economics |
|---|---|
| No. | 297 |
| ISSN (Electronic) | 1473-236X |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education
Keywords
- International student mobility
- International education
- China education
- Transnational education
- Education policies
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