E-branding strategies of internet companies: some preliminary insights from the UK: some preliminary insights from the UK

Kevin Ibeh (Lead / Corresponding author), Y. Luo, Keith Dinnie

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)205-228
    Number of pages4
    JournalJournal of Brand Management
    Volume12
    Issue number5
    DOIs
    Publication statusPublished - 1 Jun 2005

    Keywords

    • E-braanding

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