E-branding strategies of internet companies: some preliminary insights from the UK: some preliminary insights from the UK

Research output: Contribution to journal › Article › peer-review

Keywords

@article{04786903a0b1442093b07da4839ca78f,

title = "E-branding strategies of internet companies: some preliminary insights from the UK: some preliminary insights from the UK",

keywords = "E-braanding",

author = "Kevin Ibeh and Y. Luo and Keith Dinnie",

year = "2005",

month = jun,

day = "1",

doi = "10.1057/palgrave.bm.2540231",

language = "English",

volume = "12",

pages = "205--228",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "5",

}

TY - JOUR

T1 - E-branding strategies of internet companies: some preliminary insights from the UK

T2 - some preliminary insights from the UK

AU - Ibeh, Kevin

AU - Luo, Y.

AU - Dinnie, Keith

PY - 2005/6/1

Y1 - 2005/6/1

KW - E-braanding

U2 - 10.1057/palgrave.bm.2540231

DO - 10.1057/palgrave.bm.2540231

M3 - Article

SN - 1350-231X

VL - 12

SP - 205

EP - 228

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 5

ER -