Employer branding and corporate reputation management in global companies: a signalling model and case illustration

G. Martin, S. Groen-in't-Woud

    Research output: Chapter in Book/Report/Conference proceedingChapter

    24 Citations (Scopus)
    Original languageEnglish
    Title of host publicationGlobal Talent Management
    EditorsH. Scullion, D. Collings
    Place of PublicationLondon
    PublisherRoutledge
    Pages87-110
    Number of pages24
    ISBN (Print)9780415871709
    Publication statusPublished - 2011

    Cite this

    Martin, G., & Groen-in't-Woud, S. (2011). Employer branding and corporate reputation management in global companies: a signalling model and case illustration. In H. Scullion, & D. Collings (Eds.), Global Talent Management (pp. 87-110). Routledge. http://eprints.gla.ac.uk/43709/