Employer Branding and Corporate Reputation Management in Global Companies

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    In this chapter our main aim is to combine ideas from human resource management (HRM), marketing, organisational theory and communications to show how employer branding might work in theory and practice in multinational enterprises (MNEs). In so doing, we hope to make a further contribution to the research-practice gap in this fi eld. Firstly, we have amended and developed our previous context, content and process framework of employer branding by linking it to signalling theory and incorporating new ideas on organisational identity and employee engagement. Secondly, we illustrate certain features of our revised framework drawing on a case study of employer branding in the global motor vehicles industry. The case shows how Volvo Cars is developing a sophisticated approach to employer branding and talent management by drawing on subtle story-telling through social media and evaluating its impact using ‘big data’.
    Original languageEnglish
    Title of host publicationGlobal Talent Management
    Editors David G. Collings, Hugh Scullion, Paula M. Caligiuri
    PublisherTaylor & Francis
    Chapter9
    Pages144-164
    Number of pages21
    Edition2
    ISBN (Electronic)9781315200170
    ISBN (Print)9781138712447, 9781138712454
    Publication statusPublished - Oct 2018

    Fingerprint

    Corporate reputation
    Branding
    Reputation management
    Employers
    Signaling theory
    Multinational enterprises
    Marketing
    Social media
    Employee engagement
    Storytelling
    Organizational theory
    Organizational identity
    Talent management
    Motor vehicles
    Human resource management
    Organizational communication
    Industry
    Car

    Cite this

    Martin, G., & Sinclair, L. (2018). Employer Branding and Corporate Reputation Management in Global Companies. In D. G. Collings, H. Scullion, & P. M. Caligiuri (Eds.), Global Talent Management (2 ed., pp. 144-164). Taylor & Francis.
    Martin, Graeme ; Sinclair, Lucy. / Employer Branding and Corporate Reputation Management in Global Companies. Global Talent Management. editor / David G. Collings ; Hugh Scullion ; Paula M. Caligiuri. 2. ed. Taylor & Francis, 2018. pp. 144-164
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    Martin, G & Sinclair, L 2018, Employer Branding and Corporate Reputation Management in Global Companies. in DG Collings, H Scullion & PM Caligiuri (eds), Global Talent Management. 2 edn, Taylor & Francis, pp. 144-164.

    Employer Branding and Corporate Reputation Management in Global Companies. / Martin, Graeme; Sinclair, Lucy.

    Global Talent Management. ed. / David G. Collings; Hugh Scullion; Paula M. Caligiuri. 2. ed. Taylor & Francis, 2018. p. 144-164.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    Martin G, Sinclair L. Employer Branding and Corporate Reputation Management in Global Companies. In Collings DG, Scullion H, Caligiuri PM, editors, Global Talent Management. 2 ed. Taylor & Francis. 2018. p. 144-164