TY - JOUR
T1 - Empowering Palliative Care Awareness via Social Media Influencers
T2 - EAPC 2024
AU - Phenwan, Tharin
AU - Jarusomboon, Wanna
AU - Sittiwantana, Ekkapop
PY - 2024/3
Y1 - 2024/3
N2 - Background/aims: In 2014, palliative care was established as law and national policy in Thailand, augmenting the 2007 law that permits Thais to create legally-binding Advance Directives. Despite these legislative advancements, national awareness about palliative care and Advance Directives uptake has remained notably low. This abstract highlights the innovative approach undertaken by Peaceful Death, a community-driven organization, which leveraged social media influencers as a strategic medium to elevate public consciousness regarding palliative care and Advance Directives.Methods: From 2021 to 2023, Peaceful Death collaborated with 36 social media influencers and content creators, each with a focus on diverse topics including health, religion, social justice, and other nonhealth-related areas. The influencers participated in a two-day training session, utilizing palliative care education toolkits developed by Peaceful Death. The training incorporated the use of the Baojai book, a validated educational tool designed to facilitate Advance Directives creation through the use of jargon-free language. Following the training, influencers disseminated palliative care content across various social media platforms, including Facebook, Instagram, and TikTok, applying their distinctive stylistic approaches to content creation and dissemination.Results: Collectively, the influencers reached up to 269,000 audiences, enhancing public awareness regarding palliative care. More than 30,000 Advance Directives were subsequently created.Conclusions: The utilization of social media influencers suggested a promising impact in elevating public awareness regarding palliative and end-of-life care with high penetration rate. Future research should scrutinize the quality and content of the advance directives created through this approach as well as their concordance.
AB - Background/aims: In 2014, palliative care was established as law and national policy in Thailand, augmenting the 2007 law that permits Thais to create legally-binding Advance Directives. Despite these legislative advancements, national awareness about palliative care and Advance Directives uptake has remained notably low. This abstract highlights the innovative approach undertaken by Peaceful Death, a community-driven organization, which leveraged social media influencers as a strategic medium to elevate public consciousness regarding palliative care and Advance Directives.Methods: From 2021 to 2023, Peaceful Death collaborated with 36 social media influencers and content creators, each with a focus on diverse topics including health, religion, social justice, and other nonhealth-related areas. The influencers participated in a two-day training session, utilizing palliative care education toolkits developed by Peaceful Death. The training incorporated the use of the Baojai book, a validated educational tool designed to facilitate Advance Directives creation through the use of jargon-free language. Following the training, influencers disseminated palliative care content across various social media platforms, including Facebook, Instagram, and TikTok, applying their distinctive stylistic approaches to content creation and dissemination.Results: Collectively, the influencers reached up to 269,000 audiences, enhancing public awareness regarding palliative care. More than 30,000 Advance Directives were subsequently created.Conclusions: The utilization of social media influencers suggested a promising impact in elevating public awareness regarding palliative and end-of-life care with high penetration rate. Future research should scrutinize the quality and content of the advance directives created through this approach as well as their concordance.
UR - https://journals.sagepub.com/toc/pmja/38/1_suppl
M3 - Meeting abstract
SN - 0269-2163
VL - 38
SP - 141
JO - Palliative Medicine
JF - Palliative Medicine
IS - Supplement 1
M1 - 3.224
Y2 - 16 May 2024 through 18 May 2024
ER -