Ethical challenges in commercial social marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The SAGE Handbook of Social Marketing
Editors	Gerard Hastings, Kathryn Angus, Carol Bryant
Publisher	SAGE Publications
Pages	284-297
Number of pages	14
ISBN (Electronic)	9781446201008
ISBN (Print)	9781849201889
DOIs	https://doi.org/10.4135/9781446201008.n20
Publication status	Published - 2011

ASJC Scopus subject areas

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title = "Ethical challenges in commercial social marketing",

author = "Anker, \{Thomas Boysen\} and Klemens Kappel",

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publisher = "SAGE Publications",

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}

TY - CHAP

T1 - Ethical challenges in commercial social marketing

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AU - Kappel, Klemens

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BT - The SAGE Handbook of Social Marketing

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A2 - Bryant, Carol

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