Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

Keyphrases

• Service Industry 100%
• Pakistani 100%
• Corporate Social Responsibility 100%
• Sustainable Relationships 100%
• Cellular Services 100%
• Brand Love 100%
• Social Brand 100%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 33%
• Word-of-mouth Intentions 33%
• Design Methodology 16%
• South Asian 16%
• Mediating Role 16%
• Service Context 16%
• Asian Markets 16%
• Service Firms 16%
• Social Responsibility Investment 16%
• Corporate Ability 16%

Social Sciences

• Service Industries 100%
• Corporate Social Responsibility 100%
• Structural Equation Modeling 33%
• Design Methodology 33%

Psychology

• Social Responsibility 100%
• South Asians 33%