Abstract
This paper focuses on the importance of trust in business-to-consumer e-commerce.
Divided into three sections the paper first asks the question of why trust is important to the development and implementation of e-commerce and suggests some of the areas where user trust is specifically important. The second offers a view of trust developed using sociological theory and interactionism and looks at how this can inform our understanding of e-commerce users. Finally, the paper suggests a number of nontechnical ways in which successful e-commerce retailers build trust and offer potential for further exploration.
Divided into three sections the paper first asks the question of why trust is important to the development and implementation of e-commerce and suggests some of the areas where user trust is specifically important. The second offers a view of trust developed using sociological theory and interactionism and looks at how this can inform our understanding of e-commerce users. Finally, the paper suggests a number of nontechnical ways in which successful e-commerce retailers build trust and offer potential for further exploration.
| Original language | English |
|---|---|
| Pages (from-to) | 385-399 |
| Number of pages | 15 |
| Journal | International Journal of New Product Development and Innovation Management |
| Volume | 2 |
| Issue number | 4 |
| Publication status | Published - 2001 |