Generating orders and winning new business: How Owners and Managers of Small Businesses Describe and Approach Their Market Development and Marketing Activities

Keyphrases

• Marketing Activity 100%
• Small Business 100%
• Development Activities 100%
• Market Development 100%
• Small to Medium Size Enterprises 66%
• Focused Approach 33%
• Selling 33%
• Depth Interviews 33%
• Organizational Context 33%
• Developed Markets 33%
• Interview Transcripts 33%
• Specific Activity 33%
• North of England 33%
• Process Framework 33%
• Shared Process 33%
• Small Firms 33%
• Process Constraints 33%
• Business Use 33%

Social Sciences

• Small and Medium-Sized Enterprise 100%
• UK 50%
• In-Depth Interview 50%
• Developing Market 50%

Economics, Econometrics and Finance

• SME 100%
• Developing Market 50%