Global Political Marketing

Jennifer Lees-Marshment (Editor), Christopher Rudd (Editor), Jesper Strömbäck (Editor)

    Research output: Book/Report › Book

    • 4 Chapter (peer-reviewed)

    Search results

    • 2009

      Global political marketing

      Lees-Marshment, J., 2009, Global Political Marketing. 1 ed. London: Routledge, p. 1-15 15 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      52 Citations (Scopus)

    • Global political marketing: Analysis and conclusions

      Lees-Marshment, J., Rudd, C. & Strömbäck, J., 2009, Global Political Marketing. Lees-Marshment, J., Rudd, C. & Stromback, J. (eds.). London: Routledge, p. 278-297 20 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      3 Citations (Scopus)

    • New Zealand political marketing: Marketing communication rather than the product?

      Lees-Marshment, J., 2009, Global Political Marketing. Lees-Marshment, J., Rudd, C. & Stromback, J. (eds.). 1 ed. London: Routledge, p. 65-81 17 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      7 Citations (Scopus)

    • UK political marketing: A question of leadership?

      Lees-Marshment, J. & Pettitt, R. T., 2009, Global Political Marketing. Lees-Marshment, J., Rudd, C. & Stromback, J. (eds.). London: Routledge, p. 113-127 15 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      6 Citations (Scopus)