Going to great lengths in the pursuit of luxury: how longer brand names can enhance the luxury perception of a brand

Abhishek Pathak, Carlos Velasco, Olivia Petit, Gemma A. Calvert

University of Dundee School of Business

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

143 Downloads (Pure)

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Pathak, Abhishek
- University of Dundee School of Business - Senior Lecturer (Teaching and Research)
Person: Academic