Health and Branding: Insights from an Exploratory Study on the Danish Food Industry

Klaus  Grunert; Tino Bech  Larsen; Polymeros  Chrysochou; Thomas Anker

Health and Branding: Insights from an Exploratory Study on the Danish Food Industry

Klaus Grunert, Tino Bech Larsen, Polymeros Chrysochou, Thomas Anker

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 13th International Conference on Corporate and Marketing Communications
Publisher	Corporate Marketing Communication Association (CMC)
ISBN (Print)	9789612353223
Publication status	Published - 2008
Event	13th International Conference on Corporate and Marketing Communications 2008 - University of Ljubljana, Ljubljana, Slovenia Duration: 24 Apr 2008 → 26 Apr 2008 Conference number: 13th http://cmc-conference.com/

Conference

Conference	13th International Conference on Corporate and Marketing Communications 2008
Country/Territory	Slovenia
City	Ljubljana
Period	24/04/08 → 26/04/08
Internet address	http://cmc-conference.com/

Cite this

@inproceedings{37751a018db04761a9e23f03e1f39b5e,

title = "Health and Branding: Insights from an Exploratory Study on the Danish Food Industry",

author = "Klaus Grunert and Larsen, {Tino Bech} and Polymeros Chrysochou and Thomas Anker",

year = "2008",

language = "English",

isbn = "9789612353223",

booktitle = "Proceedings of the 13th International Conference on Corporate and Marketing Communications",

publisher = "Corporate Marketing Communication Association (CMC)",

note = "13th International Conference on Corporate and Marketing Communications 2008 ; Conference date: 24-04-2008 Through 26-04-2008",

url = "http://cmc-conference.com/",

}

Grunert, K, Larsen, TB, Chrysochou, P & Anker, T 2008, Health and Branding: Insights from an Exploratory Study on the Danish Food Industry. in Proceedings of the 13th International Conference on Corporate and Marketing Communications. Corporate Marketing Communication Association (CMC), 13th International Conference on Corporate and Marketing Communications 2008, Ljubljana, Slovenia, 24/04/08.

Health and Branding: Insights from an Exploratory Study on the Danish Food Industry. / Grunert, Klaus ; Larsen, Tino Bech ; Chrysochou, Polymeros et al.
Proceedings of the 13th International Conference on Corporate and Marketing Communications. Corporate Marketing Communication Association (CMC), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Health and Branding

T2 - 13th International Conference on Corporate and Marketing Communications 2008

AU - Grunert, Klaus

AU - Larsen, Tino Bech

AU - Chrysochou, Polymeros

AU - Anker, Thomas

N1 - Conference code: 13th

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 9789612353223

BT - Proceedings of the 13th International Conference on Corporate and Marketing Communications

PB - Corporate Marketing Communication Association (CMC)

Y2 - 24 April 2008 through 26 April 2008

ER -