Help-seeking helps: help-seeking and group image

Juliet Wakefield (Lead / Corresponding author), Nick Hopkins, Ronni Michelle Greenwood

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)


Seeking help from an outgroup can be difficult, especially when the outgroup is known to stereotype the ingroup negatively and the potential recipient cares strongly about its social image. However, we ask whether even highly identified ingroup members may seek help from a judgmental outgroup if doing so allows them to disconfirm the outgroup’s negative stereotype of the ingroup. We presented participants with one of two negative outgroup stereotypes of their ingroup. One could be disconfirmed through seeking help, the other could not. Study 1 (n = 43) showed group members were aware of the strategic implications of seeking help for disconfirming these stereotypes. Study 2 (n = 43) showed high identifiers acted on such strategic knowledge by seeking more help from the outgroup when help-seeking could disconfirm a negative stereotype of their group (than when it could not). Implications for the seeking and acceptance of help are discussed.
Original languageEnglish
Pages (from-to)89-113
Number of pages25
JournalSmall Group Research
Issue number1
Early online date5 Dec 2013
Publication statusPublished - 7 Jan 2014


  • Help-seeking
  • Stereotypes
  • Social identity
  • meta-stereotypes


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