How do Corporate Reputation and Customer Satisfaction Impact Customer Defection? A Study of Private Energy Customers in Germany’

Gianfranco Walsh, Keith Dinnie, Klaus-Peter Wiedmann

    Research output: Contribution to journalArticlepeer-review

    91 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)412-420
    Number of pages9
    JournalJournal of Services Marketing
    Volume20
    Issue number6
    DOIs
    Publication statusPublished - 2006

    Keywords

    • Corporate reputation, Customer satisfaction, Customer defection

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