‘I went with what I always do…’: a qualitative analysis of ‘Cleggmania’ and vote choice in the 2010 British General Election

Edzia Carvalho (Lead / Corresponding author), Kristi Winters

Research output: Contribution to journalArticle

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Abstract

We use focus group transcripts from the innovative Qualitative Election Study of Britain dataset to provide insights into why ‘Cleggmania’ failed to translate into electoral success for the Liberal Democrats in 2010. Analyses conducted on participants’ vote choice stories indicate the effect of ‘Cleggmania’ was limited to strengthening the resolve of wavering Liberal Democrats. Long-time Labour and Conservative supporters who leaned Liberal Democrat before the election found their latent party identification made voting for a different party psychologically uncomfortable. Qualitative electoral research can advance our understanding of people’s voting calculus by analysing narratives for values, identity, utility maximizing, and constituency dynamics.

Original languageEnglish
Pages (from-to)423-446
Number of pages24
JournalParliamentary Affairs
Volume68
Issue number2
Early online date12 Feb 2014
DOIs
Publication statusPublished - Apr 2015

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  • Research Output

    • 2 Entry for encyclopedia/dictionary
    • 2 Article

    The 2015 Qualitative Election Study of Britain

    Winters, K., Carvalho, E. & Oliver, T., 21 Aug 2017, In : Research Data Journal for the Humanities and Social Sciences.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 181 Downloads (Pure)

    The grounded theory method: popular perceptions of party leaders during the 2010 British general election

    Carvalho, E. & Winters, K., 2014, SAGE Research Methods Cases. SAGE Publications, 18 p.

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

  • The qualitative election study of Britain: qualitative research using focus groups

    Winters, K. & Carvalho, E., 2014, SAGE Research Methods Cases. SAGE Publications

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

  • Activities

    • 5 Participation in conference
    • 1 Participation in workshop, seminar, course
    • 1 Invited talk

    Political Studies Association

    Edzia Carvalho (Organiser)

    2016

    Activity: Participating in or organising an event typesParticipation in conference

    Elections, Public Opinion and Parties

    Edzia Carvalho (Organiser)

    8 Sep 2016

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Elections, Public Opinion and Parties

    Edzia Carvalho (Organiser)

    11 Sep 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Profiles

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    Carvalho, Edzia

    Person: Academic

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