'I went with what i always do ...': a qualitative analysis of ‘Cleggmania’ and vote choice in the 2010 British General Election

Edzia Carvalho (Lead / Corresponding author), Kristi Winters

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)
    676 Downloads (Pure)

    Abstract

    We use focus group transcripts from the innovative Qualitative Election Study of Britain dataset to provide insights into why ‘Cleggmania’ failed to translate into electoral success for the Liberal Democrats in 2010. Analyses conducted on participants’ vote choice stories indicate the effect of ‘Cleggmania’ was limited to strengthening the resolve of wavering Liberal Democrats. Long-time Labour and Conservative supporters who leaned Liberal Democrat before the election found their latent party identification made voting for a different party psychologically uncomfortable. Qualitative electoral research can advance our understanding of people’s voting calculus by analysing narratives for values, identity, utility maximizing, and constituency dynamics.

    Original languageEnglish
    Pages (from-to)423-446
    Number of pages24
    JournalParliamentary Affairs
    Volume68
    Issue number2
    Early online date12 Feb 2014
    DOIs
    Publication statusPublished - 1 Apr 2015

    ASJC Scopus subject areas

    • Sociology and Political Science
    • Law

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