IMC antecedents and the consequences of planned brand identity in higher education

  • Pantea Foroudi
  • , Keith Dinnie
  • , Philip J. Kitchen
  • , T. C. Melewar
  • , Mohammad M. Foroudi

    Research output: Contribution to journal › Article › peer-review

    98 Citations (Scopus)
    647 Downloads (Pure)

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