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Immersive, addictive, and professionalized—emerging trends and future directions in place branding and public diplomacy

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish
Pages (from-to)33-35
Number of pages3
JournalPlace Branding and Public Diplomacy
Volume20
Issue numberSuppl 1
DOIs
Publication statusPublished - 19 Nov 2024

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

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