Implications of National Identity for Marketing Strategy

Keith Dinnie (Lead / Corresponding author)

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)285-300
    Number of pages16
    JournalMarketing Review
    Volume2
    Issue number3
    Publication statusPublished - 1 Sep 2002

    Keywords

    • National identity, Marketing strategy

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