Implications of National Identity for Marketing Strategy

Keith Dinnie (Lead / Corresponding author)

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)285-300
    Number of pages16
    JournalMarketing Review
    Volume2
    Issue number3
    Publication statusPublished - 1 Sep 2002

    Keywords

    • National identity, Marketing strategy

    Cite this

    @article{0b3347dd6d0b46128f567e52d1609de6,
    title = "Implications of National Identity for Marketing Strategy",
    keywords = "National identity, Marketing strategy",
    author = "Keith Dinnie",
    year = "2002",
    month = "9",
    day = "1",
    language = "English",
    volume = "2",
    pages = "285--300",
    journal = "Marketing Review",
    issn = "1469-347X",
    number = "3",

    }

    Implications of National Identity for Marketing Strategy. / Dinnie, Keith (Lead / Corresponding author).

    In: Marketing Review, Vol. 2, No. 3, 01.09.2002, p. 285-300.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Implications of National Identity for Marketing Strategy

    AU - Dinnie, Keith

    PY - 2002/9/1

    Y1 - 2002/9/1

    KW - National identity, Marketing strategy

    M3 - Article

    VL - 2

    SP - 285

    EP - 300

    JO - Marketing Review

    JF - Marketing Review

    SN - 1469-347X

    IS - 3

    ER -