Implications of National Identity for Marketing Strategy

Keith Dinnie (Lead / Corresponding author)

Research output: Contribution to journal › Article › peer-review

Keywords

@article{0b3347dd6d0b46128f567e52d1609de6,

title = "Implications of National Identity for Marketing Strategy",

keywords = "National identity, Marketing strategy",

author = "Keith Dinnie",

year = "2002",

month = sep,

day = "1",

language = "English",

volume = "2",

pages = "285--300",

journal = "Marketing Review",

issn = "1472-1384",

publisher = "Westburn Publishers",

number = "3",

}