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IMPULSE moment-by-moment test: An implicit measure of affective responses to audiovisual televised or digital advertisements

  • Gemma A. Calvert (Lead / Corresponding author)
  • , Geraldine Trufil
  • , Abhishek Pathak
  • , Eamon Philip Fulcher (Lead / Corresponding author)

    Research output: Contribution to journal › Article › peer-review

    8   Link opens in a new tab Citations (Scopus)
    177 Downloads (Pure)

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