IMPULSE moment-by-moment test: An implicit measure of affective responses to audiovisual televised or digital advertisements

Gemma A. Calvert (Lead / Corresponding author), Geraldine Trufil, Abhishek Pathak, Eamon Philip Fulcher (Lead / Corresponding author)

    Research output: Contribution to journal › Article › peer-review

    8 Citations (Scopus)
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